1. Your Ad is Read and Re-read ... and Re-read
Genii concentrates on long, in-depth articles. Naturally our readers spend more time with the magazine, returning to it repeatedly to explore and re-read. A poll of readers of both magazines showed that they spend almost three times the amount of time reading Genii as they spend looking at Magic. That means greater value for your advertising dollar: the more times someone opens Genii, the more likely they are to see your ad again and again. Look closely at the results below and you'll see that 1 in 6 Genii readers spends four hours or more with the magazine compared with 1 in 25 for Magic--a dramatic difference. Magic's rate card will tell you that 43% more people will see your ad in their magazine, but what they don't tell you is that most of those people spend less than two hours flipping through their pages. Many of our advertisers comment favorably about orders and inquiries they receive many months after the advertising has run; our readers save our magazine and savor it.

2. Fewer Ads in Genii Mean Your Message Stands Out
Genii is a quality magazine, not a magic catalogue. Magic magazine sells more of its pages to advertisers each month than Genii and fills less of its magazine with editorial content. Every month, more of Genii's pages are dedicated to editorial content than advertising. When Genii readers see your ad, they won't be tired of turning page after page of ads. Genii's policy: we never allow advertising pages to exceed our content pages.

3. Spend Less and Get More
A full-page color ad in Genii costs $460. If you purchase a one-year contract, your 12th ad is free, bringing the cost of a color ad down to $421 per page. Magic magazine charges you $635 for a color ad and only gives you 50% off on your 12th ad. (For our advertisers with smaller budgets, six-month contracts are also available for either six consecutive months or six alternating months--you receive 50% off the cost of the sixth ad.) See our advertising information for a complete breakdown of available ad sizes and prices--all are available at contract pricing.

4. All Full-Page Contract Advertisers Get a Free Subscription
When you become a contract advertiser in Genii, we won't send you the torn-out page on which your ad appears--weíll send you the entire issue! We want you to see how it appears, where it appears, and the quality of the content that surrounds it. We want you to be as proud of your ad as we are of our magazine. You'll get a free subscription to Genii for the duration of your contract (this applies to all contracts except those for three, two, or one inch ads).

5. If You're Newsworthy We Won't Hold It Against You
We know that you may not be just an advertiser, you may also be a newsmaker as well. And your product may merit an editorial endorsement. Why give your advertising dollars to a magazine that avoids your news and shies away from giving worthy recommendations from the editor about your products? Over the past seven years I've personally recommended many products from our advertisers in "Genii Speaks." Nothing makes me happier than passing on my enthusiasm about your products to our readers.

6. Free Online Advertising
All contract advertisers in Genii receive FREE advertising space on the Genii Website and the Genii Forum (now with over 6,000 registered members, and regularly seen by over 10,000 people). There is a minimal service fee of $10 the first time you place your ad and each time you change it, but that's it. If you want to give us an ad for the Genii website and run it for the length of your contract, the only cost you will incur is the one-time $10 service fee. Your ad can be free-standing, or it can be a banner with a link to your website (or to a specific product on your website).

7. Inserts--Put your Ad into the Hands of Genii Readers
Did you know that in December 2004 Genii was the first magazine in the history of our field to include a DVD absolutely free for its readers? In May 2005 we included a free magic trick--a pop-up wand--in every copy. In July 2005 we included a CD-ROM from Bazar de Magic, again, free in every copy. In October 2005 we included a new DVD from L&L publishing. In all of these cases the advertisers paid only the insertion and postal charges (in addition to providing the inserts themselves). Genii does not make one cent of profit from this! We do not charge you any fee whatsoever for this advertising. You send us the inserts, you pay the cost for insertion and postal charges (about $800, subject to change by the U.S. Post Office), and you reach every one of our readers with a premium that drops out of the polybag and right into their hands.

8. Genii Reaches its Readers Earlier Every Month
Genii is printed and mailed earlier than Magic magazine every month, putting it into the hands of most readers that much sooner. If you want to get your message out as soon as possible, Genii is the magazine to do it.

9. When You Advertise in Genii You Help Support A Grand Tradition
Genii is now almost 70 years old and has been published continually since 1936. It is by far the oldest independent magazine in magic. When you advertise in Genii you support the grand tradition of magazines about the art of magic. We're not publishing Genii to make a profit--we do it because we love the art of magic and it's a fun way to make a living. Your advertisements contribute vitally to Genii's bottom line every month. Without our advertisers, Genii would go out of business. We know that and weíre grateful!

10. Customer Service for our Advertisers
When you call the Genii office during business hours, you don't hear a recorded voice: a person answers your call from 10 a.m. to 5:30 p.m., east coast time. We care--we really want you to advertise in our magazine and weíll do anything we can to help make that process simple and efficient. Our office manager, Margret Daham, is devoted to accommodating your advertising needs. And if you ever need to speak directly to the editor, just ask for me: Richard Kaufman.

February
March
April
May
June
July
August

December 17th, 2007
January 17, 2008
February 15th, 2008
March 17th, 2008
April 18th, 2008
May 19th, 2008
June 17th, 2008