Abracadabra (Widely known as just Abra) is a weekly magic magazine published in the UK that ran for a total of just over 63 years.
Abra started on February 2, 1946 by Goodliffe Publications. Goodliffe successfully maintained the weekly magazine until his death near the end of 1980, afterward his family continued the business.
In 1984, ownership passed to the Davenport family, magic dealers of London.
The final editor was Walt Lees when a deal to pass the publication to an independent magical enthusiast and entrepreneur fell through in 2009. On March 29, 2009 the last issue (No. 3,296) was published.