Billboard is a weekly American magazine devoted to the music industry.
Founded in Cincinnati in 1894, Billboard Advertising magazine was a trade paper for the bill posting industry, hence the magazine's name. Within a few years of its founding, it began to carry news of outdoor amusements, a major consumer of billboard space. Eventually Billboard became the paper of record for circuses, carnivals, amusement parks, fairs, vaudeville, minstrels, whale shows and other live entertainment. The magazine began coverage of motion pictures in 1909 and of radio in the 1920s.
William John Hilliar wrote the column on magic.