The magazine began publishing in the 1960s and was known for being a bit raunchy. Sid Lorraine in the New Tops February 1971 issue gave his review: "Just saw my first couple copies of CHAOS, the official journal of Winnipeg’s Ring 40 Magic Club...known as The Drinking Ring. This bunch of western souserers, from all reports, whoop it up plenty at their meetings and a lot of good magic is washed down with suds. Their magazine is the zaniest I’ve seen and among the wild nutty notes one can actually find a lot of good magic. It is refreshing to find a group that do not take themselves too seriously, but have fun. Unfortunately, you can’t subscribe to this publication, it is for club members only."
Later, in the 1970s, subscriptions were made available to non-members. Supplements (card, stickers and advertising) were often included. The last issue was #36 (August 1975 thru March 1976).