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Difference between revisions of "Ernie Heldman"

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'''Earnie Heldman''' was one of [[St. Louis]]' outstanding magicians from 1947 until 1962.
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'''Earnie Heldman''' was one of [[St. Louis]]' outstanding magicians from early 1947 until 1962.
  
Prior to World War II, Heldman worked as a part time magician until he was drafted into the army. After the war, he took a sales job, continuing magic as a hobby.  
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Prior to World War II, Heldman worked as a part time magician until he was drafted into the army. After the war, he took a sales job, continuing with magic as a hobby.  
  
In September 1947, an advertising-agency executive saw him perform and suggested that he do TV commercial (television was very new at the time). He did a one minute ad for Sunrise Meats in which he produced a string hot dogs out of a newspaper while talked about Sunrise Meats. This was so successful that it led to a six-month contract doing live one-minute spots doing a different trick each time.
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In September 1947, an advertising-agency executive saw him perform & suggested that he do TV commercial (television was very new at the time). He did a one minute ad for Sunrise Meats in which he produced a string hot dogs out of a newspaper while he talked about Sunrise Meats. This was so successful that it led to a six-month contract doing live one-minute spots doing a different magic trick each time.
  
Heldman eventually quit his job to perform magic professionally full time. By 1949, the one minute spots had become a live 15-minute magic show called "Parade of Magic", sponsored by Pepsi Cola. It ran until 1962.
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Heldman eventually quit his job to perform magic professionally full time. By 1949, the one minute spots had become a live 15-minute magic show called [["Parade of Magic"]], sponsored by Pepsi Cola. It ran until 1962.
  
In 1961, Ernie opened a night club called Psycho House in St. Louis' Gaslight Square which lasted only a few years.
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In 1961, Ernie opened a night club called [[Psycho House]] in St. Louis' Gaslight Square which lasted only a few years.
  
 
Heldman wrote Linking Ring articles (Television Trickery) about working on early television <ref>Magic as Seen on TV by Bill McIlhany, Magic, January 1999 and Linking Ring July, August Sept. 1949</ref>
 
Heldman wrote Linking Ring articles (Television Trickery) about working on early television <ref>Magic as Seen on TV by Bill McIlhany, Magic, January 1999 and Linking Ring July, August Sept. 1949</ref>
  
He served as President of [[IBM Ring One]] in St. Louis and IBM Ring 27 in New Orleans. He was also one of the founders of the St. Louis [[Midwest Magic Jubilee]].<ref>Obit, Linking Ring, January, 1978</ref>
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He served as President of [[IBM Ring One]] in St. Louis & later IBM Ring 27 in New Orleans. He was also one of the founders of the St. Louis [[Midwest Magic Jubilee]].<ref>Obit, Linking Ring, January, 1978</ref>
 
== References ==
 
== References ==
 
<references />
 
<references />
 
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* [[History of magic in St. Louis]] by [[Don Rataj]] 2011
 
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Revision as of 02:57, 4 September 2011

Ernie Heldman
BornErnest Heldman
1915
DiedNovember 8, 1977
New Orleans

Earnie Heldman was one of St. Louis' outstanding magicians from early 1947 until 1962.

Prior to World War II, Heldman worked as a part time magician until he was drafted into the army. After the war, he took a sales job, continuing with magic as a hobby.

In September 1947, an advertising-agency executive saw him perform & suggested that he do TV commercial (television was very new at the time). He did a one minute ad for Sunrise Meats in which he produced a string hot dogs out of a newspaper while he talked about Sunrise Meats. This was so successful that it led to a six-month contract doing live one-minute spots doing a different magic trick each time.

Heldman eventually quit his job to perform magic professionally full time. By 1949, the one minute spots had become a live 15-minute magic show called "Parade of Magic", sponsored by Pepsi Cola. It ran until 1962.

In 1961, Ernie opened a night club called Psycho House in St. Louis' Gaslight Square which lasted only a few years.

Heldman wrote Linking Ring articles (Television Trickery) about working on early television [1]

He served as President of IBM Ring One in St. Louis & later IBM Ring 27 in New Orleans. He was also one of the founders of the St. Louis Midwest Magic Jubilee.[2]

References

  1. Magic as Seen on TV by Bill McIlhany, Magic, January 1999 and Linking Ring July, August Sept. 1949
  2. Obit, Linking Ring, January, 1978