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Geri Larsen

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Geri Larsen

Cover of Genii (1938)
BornJune 1, 1906
Traverse City, Michigan
DiedNovember 29, 1998 (age 92)
Montecito, California

Geraldine Larsen Baker Jaffe (1906-1998) was the first woman to perform magic on television in San Francisco in 1939.

Biography

Her father Sam Conrad (1879-1948) was a master builder of tricks and small illusions for almost twenty years.

In the 1940s she was known as "The Magic Lady" on KTLA and starred in her own children's magic show on ABC.

She formed the first women magicians organization in 1936 and during that same year founded Genii with her husband William W. Larsen, Sr. She took over as publisher when he passed away.

She remarried television personality Art Baker and after he passed away she remarried one more time to Rubin Jaffe.

Her two sons Bill Larsen Jr. and Milt Larsen created the "It's Magic" stage shows and founded the Magic Castle.

Books

  • Diary of a Magician's Wife (1941)

References