Geri Larsen

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Geraldine Larsen Baker Jaffe (1906 - November 29, 1998) was the first woman to perform magic on television in San Francisco in 1939. In the 1940s she was known as "The Magic Lady" on KTLA and starred in her own children's magic show on ABC.

She formed the first women magicians organization in 1936 and during that same year founded Genii with her husband William W. Larsen, Sr. She took over as publisher when he passed away.

She remarried television personality Art Baker and after he passed away she remarried one more time to Rubin Jaffe.

Her two sons Bill Larsen Jr. and Milt Larsen created the "It's Magic" stage shows and founded the Magic Castle.

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