Kaufman and Greenberg
Kaufman self-published his first two modest books, then sought a partner for the financing required to publish larger books. Greenberg,, also a highly-respected amateur magician, brought the financing that Kaufman required and the company Kaufman and Greenberg was born. For the next 20 years it published many of the most highly-respected books in the field, capturing the sleight-of-hand methods and magic from many of the world's top magicians in printed form. In the mid-1990s, the business became Kaufman and Company and continued its successful publishing ventures.