It initially started out as a bimonthly then later changed to monthly. Billy McComb had a regular column and it grew to be a very popular UK magic magazine.
A complete file consists of 306 issues: Vol. 1 No. 1 (Sept/Oct 1966) to Vol. 27 No. 6 (Feb 1995).
Note: A less successful magazine of the same name from the UK is reported in "Success Book Volume Two" by Frances and Jay Marshall (1974) which only published one issues in the 1960s by Ray Johnson.