Max Holden (August 20, 1884 - July 3, 1949) was born William Holden Maxwell in Boston. He spent much of his time as a boy traveling between New England and Scotland, accompanying his parents on junkets. He began as assistant to David Devant.
He enjoyed success in England before coming back to the United States to work in vaudeville. He worked with wife as the team "Holden & Graham". His major act was a colored-light shadowgraphy.
He spent his later life as a magic dealer, opening Max Holden Magic Shop in New York city (with branches in Boston and Philadelphia). He opened his first store in 1929 with support from Lewis Davenport.
He wrote a column which ran for several years in the Sphinx titled "Trouping Around In Magic".