Max Holden (August 20, 1884 - July 3, 1949) was born William Holden Maxwell in Boston. He spent much of his time as a boy traveling between New England and Scotland, accompanying his parents on junkets. He began as assistant to David Devant.
Holden spent his later life as a magic dealer, opening Max Holden Magic Shop in New York city (with branches in Boston and Philadelphia). He opened his first store in 1929 with support from Lewis Davenport.
Holden wrote a column which ran for several years in the Sphinx titled "Trouping Around In Magic".
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