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Supreme Magic Co.

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Supreme Magic Co. (1953 - 1993) was founded and owned by Edwin Hooper in Devon, England until 1987.

In 1953, with a loan from his father and with encouragement from Jack Hughes and Percy Abbott, Hooper started the Supreme Magic Company. He patterned with Abbott's Magic Company and over the years built it into one of the largest shops in the world.

He established his own printing operation publishing magazines (Magigram and Pentagram) and hundreds of books.[1]

Hooper asked Ian Adair (as a teenager) to join him. The firm eventually employed some 100 people. Adair worked his way up to general assistant, then a general manager, then a partner. The two traveled the world dealing magic and lecturing.[2]

In 1987, due to ill health, Hooper sold company after 34 years of service to Brian Head and Paul Dupee.

Supreme sponsored a number of "Magic Days" throughout the British Isles.

United States

In the United States during the 1940s, there was a "Supreme Magic Novelty Co." in Westfield New Jersey and a "Supreme Magic Studios" in Minneapolis, Minnesota.


  1. KENNETH "EDWIN" HOOPER, MUM, October 1992.
  2. British Ring 25 Parade, Linking Ring, January 2007