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Tannen's Magic

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Tannen's Magic is a magic shop located in New York City in the Herald Square district, founded by Louis Tannen. It has been in business since 1925. Steven Brown took up ownership of the shop in 2002.

In 1960, Lou started their annual Tannen Magic Jubilee, June 17-19 at El Dorado Hotel, South Fallsburg, New York.

There house organ was Top Hat Topics.

In 1974, they created Magic Camp for youngsters 12 to 20 years of age. Some notable graduates are David Blaine, Darren Romeo, Nathan Burton, Vito Lupo, Joshua Jay, Steve Cohen, Guy Bavli, James Brandon, Ryan Oakes, Doug Lefervitch, Ben Cesar and Elliot Zimet.