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Dean & Son Ltd.
Dean & Son Ltd. was a 19th-century London publishing firm, best known for making and mass-producing moveable children's books and toy books, established around 1800.
Thomas Dean founded the firm, probably in the late 1790s, bringing to it innovative lithographic printing processes. By the time his son George became a partner in 1847, the firm was the preeminent publisher of novelty children's books in London.
The firm was first located on Threadneedle Street early in the century; it moved to Ludgate Hill in the middle of the century, and then to Fleet Street from 1871 to 1890.
Dean & Son were one of the first firms to introduce pop-up books for children—which they were able to publish in large numbers. In the 1860s they invented "living picture" books, "animated" by pulling a tab and moving the pictures. Their "pantomime books" were books where the scenes changed in the pictures, created by the use of different page sizes.
The published More Conjuring by Hercat in 1912.
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