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Cartophily is the collecting of cigarette cards and other trading cards as a hobby.

Cards were first put into Cigarette packets in about 1880, their main purpose then being to act as stiffeners for the protection of the contents.

Companies starting printing give-aways on these with some dealing with conjuring and allied subjects including: Fortune Telling, Shadowgraphy, tricks and puzzles. Many of these sets, which range from twelve to more than one hundred cards, were beautifully colored.



  • Conjuring Cartophily. A lecture delivered by Patrick Lindley. Chicago: Magic Collectors Convention, 1988. Signed and numbered, of 100 copies. 6" x 8-1/4", green paper cover, B&W, 16 pp.
  • An Introduction to Magic Theme Trade Cards by Robert A. Olson. Putnam, CT: Self-published, 1999. 8-1/2" x 11", yellow paper cover, tape binding, B&W, 24 pp.
  • Cartophily and Magic by Chris Pratt. Self-published, 1997. 6" x 8-1/4", color cover and glossy pages with color illustrations, 16 pp.
  • A Real Miracle #12 - Cartophily by Burton Sperber. Malibu, CA: self-published, 1995. 5-1/2" x 8-1/2", board cover and pages, color cover and pages, 12 pp.


  • Sphinx 11/1946. Stanley Collins and Jimmy Findlay, "For Bibliophiles Only"
  • Fifth Collectors Annual 1953. Morris Young, "Magic Premiums in Promotion of American Industrial Products"
  • Magic Cauldron #48, 1973. Topper Martyn, [Liebig cards and Magic]
  • Abra #1717, 12/1978. Clifford Hough, "Cartophily and Magic"
  • Magicol #86, 1988. Patrick Lindley, "Cigarette Card Collecting and the Magician"
  • Magic June-Aug./2001. A series of articles reproducing the Dukes Cigarette card series, and others.

Also of interest

  • James Hagy's books on Magic for Free