|Known for||Boxed Magic Sets|
Ernest Sewell (1889-1965), probably lays claim to having introduced more British children to the pleasures of conjuring than any other magician with sales of his magic sets spanning from the 1920's to the 1950's.
An accomplished and versatile society entertainer in his own right who presented conjuring, ventriloquism, shadowgraphy, paper tearing and living marionettes, and was equally at home with adult and children's audiences. He was first noticed in the magical press in 1905 when the Magician Monthly reported "This young gentleman is rapidly coming to the front as a magician. His act, which is weird and fascinating, is entirely up-to-date. He holds his audiences in constant wonderment and is continually introducing new and original tricks. Mr Sewell's performances always meet with great success and his services are in great demand.”
These services were certainly in demand for members of the Royal Family and early in his career performed at Windsor Castle for Princess Mary, Prince Henry, Prince George, Prince and Princess Alexander of Teck, Princess Victoria, Prince Christian, Princess May of Teck and Prince Rupert was an appearance that later was to receive prominence on the lids of Sewell magic sets.
Opened the London Magical Company in 1919.
The Ernest Sewell Cabinets of Conjuring Tricks came into existence in the late 1920s and for the next quarter of a century were prominent in all good toy shops as well as at magic dealers. They were offered in five sizes.
- Marionettes in the Making and Manipulation. 1919.
- Tricks for Boys. 1919
- Golden Book of Magic.
- Paper Tearing.
- Magic Circular, iss 1030 vol 96 May 2002 p154
- Magic Circular, iss 1145 vol 105 Dec 2011 p369