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Joe Berg (1903 - 1984) from Pinsk, Russia was a magic dealer and inventor. He immigrated to the U.S. with his parents in 1914.
He learned magic from Johnny Platt
He invented many effects including the Utlra-Mental Deck in 1937. His silk magic effects can be found in Rice's Encyclopedia of Silk Magic.
- Berg's Private Card Problems (1933)
- Here's New Magic
- Magic For Everyone (1983)
- The Berg Book by David Avadon and Eric C. Lewis.