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MAGIC, also known as The Magazine for Magicians, is an independent magazine for magicians that is based in Las Vegas, Nevada. A creation of Stan Allen, it debuted in September of 1991, with its first issue featuring Lance Burton on the cover.
Writers for the magazine have included Joshua Jay, Gabe Fajuri, John Lovick, Alan Howard, Max Maven, Peter Duffie, Mark Nelson, Rory Johnston, and Shawn McMaster.
In 2005 MAGIC Magazine was deemed the world's largest selling publication for magicians by Guinness World Records. ( 2005 edition page 183 )
In 2007 MAGIC Magazine was also listed as one of the Chicago Tribune's 50 favorite magazines in their annual summer list.
In 2001 it was announced that MAGIC would be producing a once in a lifetime, never to be repeated event called MAGIC Live. The purpose of the event was to bring to life the stories and features of the print magazine and to immerse MAGIC subscribers in the stories they read each month. The "unconventional convention" took place August 19-22, 2001 at The Orleans Hotel & Casino in Las Vegas, Nevada. Due to the critical acclaim for the sold out event and the urging of many attendees Stan Allen announced an encore event to take place in August 2004. The second event proved to be just as ground breaking as the first, including a performance of close-up magic in which guests viewed the show as if in a bar, restaurant, trade show floor, and theater via four connected performance venues. In August 2007 MAGIC Live returned to The Orleans hotel for a third time. The event sold out in record time and many would-be attendees sat on a waiting list in hopes of making it to the convention. In the June 2008 issue of MAGIC it was announced that MAGIC Live would take place August 16-19, 2009, though a hotel was not listed.