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Magic, Inc.

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Magic, Inc. is a magic shop located in Chicago, Illinois. It is one of the oldest, having been in business since 1925. Successor to the Ireland Magic Company created by Laurie Ireland.[1]

It began under the name "Ireland Magic Company" and Jay Marshall took over in 1954 after marrying Ireland’s widow, Frances Ireland. The shop moved to its current location on Lincoln Avenue in 1963 and was renamed Magic Inc.

After Marshall died in 2005, his son Sandy Marshall took over.[2]


  2. Columbia Chronicle, Magic and mystery, Chicago’s history PUBLISHED: 01-23-12