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Supreme Magic Co.

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Supreme Magic Co. (1953 - 1993) was founded and owned by Edwin Hooper in Devon, England until 1987.

In 1953, with a loan from his father and with encouragement from Jack Hughes and Percy Abbott, Hooper started the Supreme Magic Company. He patterned with Abbott's Magic Company and over the years built it into one of the largest magic dealerships in the world (Hooper did not consider his business as a "shop" and did not encourage visiting customers to his business.)

He established his own printing operation, publishing the magazines (Magigram and Pentagram) and hundreds of books.[1]

Hooper asked Ian Adair (as a teenager) to join him. The firm eventually employed some 100 people. Adair worked his way up to general assistant, then a general manager, then a partner. The two traveled the world dealing magic and lecturing.[2]

In 1987, due to ill health, Hooper sold the company after 34 years of service to Brian Head and Paul Dupee.

Supreme sponsored a number of "Magic Days" throughout the British Isles.

Acquired in 1996 by Paul Anthony, it then became Magic Supreme Ltd.

Other "Supreme Magic" companies

In the United States during the 1940s, there was a "Supreme Magic Novelty Co." in Westfield New Jersey and a "Supreme Magic Studios" in Minneapolis, Minnesota.


  1. KENNETH "EDWIN" HOOPER, MUM, October 1992.
  2. British Ring 25 Parade, Linking Ring, January 2007